LAB31.XYZ

On a random day in December 2023, on a random meet-and-greet zoom call, I met Allister Hercus and that chance event became one of the most fulfilling creative partnerships of my career. The premise of Lab31 is simple: Every January, we commit to building 31 AI-powered experiments in 31 days, to force ourselves to keep our skills fresh. And because we are gluttons for punishment. From custom GPTs in 2024 to vibe coded sites in 2025 to a fully agentic system in 2026, a writer and a strategist created 93 pieces of evidence that a creative brain continues to be the most powerful force in the universe.